Role: Graphic Designer
Target Audience: Chicago Wolves Fans & Wendy's
Skills: Branding, Logo Design & Social Media
What is the Glow Game?: The Glow Game, sponsored by Wendy's, is a vibrant and engaging event held during the Chicago Wolves hockey game, where fans can purchase large glow sticks and participate in various activities throughout the arena. My role as the Graphic Designer was to create visually captivating graphics that encapsulate the energy and excitement of the event, while maintaining brand consistency for Wendy's.
Inspiration Board
This inspiration board serves as a visual guide to creating an energetic, inclusive, and visually captivating experience for the Chicago Wolves Glow Game, sponsored by Wendy's. By leveraging the bold aesthetics and positive messages of neon signage, we can enhance fan engagement and create lasting memories.
Font & Color Palette
Bright and bold colors such as yellow, blue, red, and green are the main colors utilized to best, reflect the high-energy and excitement associated with the event. These colors will be used in various design elements to ensure a consistent and vibrant theme throughout the arena.
The use of clear, bold, and easily readable fonts is inspired by the neon signs. This ensures that all signage and promotional materials are not only visually striking but also functional and easy to read from a distance.
Glow Game Logo (First Draft)
The first draft of the Chicago Wolves Wendy's Glow Game logo encapsulates the vibrant and energetic spirit of the event. Sponsored by Wendy's, this event aims to provide fans with an engaging and visually stimulating experience through the use of glowing elements and neon-inspired design.
Glow Game Logo (Final)
The final draft of the Chicago Wolves Wendy's Glow Game logo achieves a perfect balance of excitement, brand recognition, and visual appeal. The neon glow effect, bold typography, and
vibrant color palette work together to create a dynamic and engaging logo that will enhance the fan experience and contribute to the overall success of the event. This logo will serve as a central element in all event branding and promotional efforts, ensuring a cohesive and memorable visual identity.
vibrant color palette work together to create a dynamic and engaging logo that will enhance the fan experience and contribute to the overall success of the event. This logo will serve as a central element in all event branding and promotional efforts, ensuring a cohesive and memorable visual identity.
Background & Accents
These are the background and accents, that was utilized in many promotional materials like billboards, social media posts and many more. The background and accents serves the purpose of drawing in more audience engagement for the event.
Instagram Post
Splash Page
Glow Game Billboard
Event Photos
