Role: Graphic Designer
Target Audience: Ace Hardware Customers
Client: Legacy Plumbing
Skills: Branding & Social Media
What is the business?: Legacy Plumbing is a plumbing service that helps homes and businesses run smoothly at their best.
Problem: The problem that we had to solve was to try to incorporate Legacy plumbing into the Ace brand (since they are trying to merge with Ace by 2023),
Solution: To solve this problem, we incorporated some aspects of the Legacy marketing and Ace Hardware brand. We incorporated the imagery from Legacy Plumbing (which was provided by Legacy Plumbing) and added that to the existing ace brand as far as color, typography, logo, and icons.
Important pages
Logo Treatment
This shows the viewer how the logo is suppose to be treated in different sizes and how much space is suppose to be around the logo.
Fonts
This shows the Viewer that the typography will stay the same (The font called Roboto is the font the Ace uses in most of its collateral)
Color Palette
This shows the Viewer that the Color Palette mostly stays the same (Red, Black, and White are used in all Aces collateral)
Background
This shows the Viewer what backgrounds they can use in collaterals like flyers, banners, social media posts, and many more.
Photography
This shows the viewer what photography needs to be used and treated if used in the collateral.
Collateral Examples
Sell Sheet & Website
Social Carousel
