Role: Graphic Designer
Target Audience: Mothers
Skills: Packaging & Social Media Design
What was the project?: I was task of designing a sub-brand (Gatorade) beverage that targeted my consumer. This project required me to create a persona for the consumer to see what they do on a day to day bases and a mood board to get some Ideas for the design of the beverage.
What was the purpose of this project?: The purpose of this projects is to define a market positioning for new carbonated beverages, identify a target consumer,define the consumers target persona, and develop a name and visual identity for the beverage.
Target Consumer
To start off with this project, I had to design based off of my target consumer, which is a stay at home mother named Sarah. For this, I gathered some information on what she does on a day to day bases and what brands she is usually into (This will ultimately affect on how I design my mood board going forward)
Mood Board
So from the information I got from my consumer, I can tell she typically likes more healthy products like Kellogg's cereal and products from Trader Joe's. So with that being said ,I got some inspiration from Pinterest and looked at a bunch of healthy related photos, logos, patterns, typography and many more to determine the design route I want to go in.
Beverage Flavors
So the information that I got from my consumer and from my mood board, I went with for more of a simple,healthy and fun style packaging by incorporating bright and warm colors.This ultimately translated to the name of the beverage called sunrise to represent how early a mother gets up to get her child ready for school accompanied by a cute illustration to really emphasize on the flavors of the drink.
Refreshing Watermelon
Wild Orange
Sweet Apple
Social Media Post & Video Advertisement
Of course if there is no promotion for the beverage people will not know what Sunrise is overall. So with that,I made some social media post and a video advertisement to promote the beverage and give it a slogan called "Rise to the shine" to emphasize a person getting up in the morning. This is a good way for people to know what sunrise is as a beverage.
Sunrise Slogan
Sunrise Slogan
