Role: Graphic Designer
Target Audience: Mothers
Skills: Packaging & Social Media Design
What was the project?: I was task of designing a sub-brand (Gatorade) beverage that targeted my consumer. This project required me to create a persona for the consumer to see what they do on a day to day bases and a mood board to get some Ideas for the design of the beverage.
What was the purpose of this project?: The purpose of this projects is to define a market positioning for new carbonated beverages, identify a target consumer,define the consumers target persona, and develop a name and visual identity for the beverage.
Target Consumer
To start off with this project, I had to design based off of my target consumer, which is a stay at home mother named Sarah. For this, I gathered some information on what she does on a day to day bases and what brands she is usually into (This will ultimately affect on how I design my mood board going forward)
![](https://cdn.myportfolio.com/bdea8e42-c295-4a31-991d-601374dbf669/bfd8cce6-ab1c-49af-9243-45505921bb2a_rw_3840.jpg?h=6059ecf31f68794dbfb82e0d63f2f21e)
Mood Board
So from the information I got from my consumer, I can tell she typically likes more healthy products like Kellogg's cereal and products from Trader Joe's. So with that being said ,I got some inspiration from Pinterest and looked at a bunch of healthy related photos, logos, patterns, typography and many more to determine the design route I want to go in.
![](https://cdn.myportfolio.com/bdea8e42-c295-4a31-991d-601374dbf669/0d2cc6a4-0530-4d27-882e-27876df411e7_rw_3840.jpg?h=395bb1403ff245f6920e38c7e72ed242)
Beverage Flavors
So the information that I got from my consumer and from my mood board, I went with for more of a simple,healthy and fun style packaging by incorporating bright and warm colors.This ultimately translated to the name of the beverage called sunrise to represent how early a mother gets up to get her child ready for school accompanied by a cute illustration to really emphasize on the flavors of the drink.
![](https://cdn.myportfolio.com/bdea8e42-c295-4a31-991d-601374dbf669/0e8467fe-0f94-4533-b750-f05b96926036_rw_3840.jpg?h=3d0af12391b53802cef99274750aca05)
Refreshing Watermelon
![](https://cdn.myportfolio.com/bdea8e42-c295-4a31-991d-601374dbf669/b85d8c35-a823-485e-bc58-8293e89fb591_rw_3840.jpg?h=a25c31c8bae9ae884ad666b173582949)
Wild Orange
![](https://cdn.myportfolio.com/bdea8e42-c295-4a31-991d-601374dbf669/0ed72f89-ee91-4ab2-914a-a4cb4280bad6_rw_3840.jpg?h=2c87fb0a42693384affe039969600abc)
Sweet Apple
Social Media Post & Video Advertisement
Of course if there is no promotion for the beverage people will not know what Sunrise is overall. So with that,I made some social media post and a video advertisement to promote the beverage and give it a slogan called "Rise to the shine" to emphasize a person getting up in the morning. This is a good way for people to know what sunrise is as a beverage.
![Sunrise Slogan](https://cdn.myportfolio.com/bdea8e42-c295-4a31-991d-601374dbf669/8e49619a-86bc-43a9-8931-f3c46201ba71_rw_1920.jpg?h=500bd40c0a07f856514acad79dc54b2c)
Sunrise Slogan
![Sunrise Slogan](https://cdn.myportfolio.com/bdea8e42-c295-4a31-991d-601374dbf669/741e62e8-568e-43d0-9af6-151ba08ad323_rw_1920.jpg?h=96d0d3815bd3f62ede434b937977b4e6)
Sunrise Slogan
![Sunrise Slogan](https://cdn.myportfolio.com/bdea8e42-c295-4a31-991d-601374dbf669/965c1f0d-4f06-4690-a96f-79b90b462ce2_rw_1920.jpg?h=55842e099b271c114f89033f75edf761)